Bill Wasik, father of the Flash Mob phenomenon, sees a place for viral campaigns in the world of social media. Unfortunately, he believes word-of-mouth campaigns will not be the game changer many marketers desparately seek. http://xrl.us/be8qzd
8/6/09
Flash Mobs Just A Flash In The Pan & Other Insights On Viral Marketing
Bill Wasik, father of the Flash Mob phenomenon, sees a place for viral campaigns in the world of social media. Unfortunately, he believes word-of-mouth campaigns will not be the game changer many marketers desparately seek. http://xrl.us/be8qzd
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